Brianna smiling at the camera, headshot
Brianna smiling at the camera, headshot
Brianna smiling at the camera, headshot

Designing product experiences that streamline operations, reduce friction, and support long-term growth.

Designing product experiences that streamline operations, reduce friction, and support long-term growth.

Available For Work

Showcases

Showcases

American Express Mobile App | 2025

B2C Mobile + Content Strategy

Three mobile screens preview of app interface for American Express AMEX redesign categorization flow for mobile app

Driving 23% increase in app stickiness through a personal categories approach

Impact:

  • Drove strategy to add a categories feature to Amex mobile app

  • Facilitated user research and extensive A/B testing

  • Owned prototype and iterations

  • 74% task satisfaction

Project Details ->

American Express Mobile App | 2025

B2C Mobile + Content Strategy

Three mobile screens preview of app interface for American Express AMEX redesign categorization flow for mobile app

Driving 23% increase in app stickiness through a personal categories approach

Impact:

  • Drove strategy to add a categories feature to Amex mobile app

  • Facilitated user research and extensive A/B testing

  • Owned prototype and iterations

  • 74% task satisfaction

Project Details ->

American Express Mobile App | 2025

B2C Mobile + Content Strategy

Three mobile screens preview of app interface for American Express AMEX redesign categorization flow for mobile app

Driving 23% increase in app stickiness through a personal categories approach

Impact:

  • Drove strategy to add a categories feature to Amex mobile app

  • Facilitated user research and extensive A/B testing

  • Owned prototype and iterations

  • 74% task satisfaction

Project Details ->

All Ears Petcare | 2017 - 2025

Content Design | Service Design | Voice & Tone | Journey Mapping

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Multi-platform CRM nurture system

Impact:

  • 0 to 900 clients served with 78% retention after first package

  • Results within 2-3 weeks

  • Maintained 55+ clients and 3+ internal content projects per quarter

Project Details ->

All Ears Petcare | 2017 - 2025

Content Design | Service Design | Voice & Tone | Journey Mapping

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Multi-platform CRM nurture system

Impact:

  • 0 to 900 clients served with 78% retention after first package

  • Results within 2-3 weeks

  • Maintained 55+ clients and 3+ internal content projects per quarter

Project Details ->

All Ears Petcare | 2017 - 2025

Content Design | Service Design | Voice & Tone | Journey Mapping

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Multi-platform CRM nurture system

Impact:

  • 0 to 900 clients served with 78% retention after first package

  • Results within 2-3 weeks

  • Maintained 55+ clients and 3+ internal content projects per quarter

Project Details ->

All Ears Petcare | 2023 - 2025

B2C + UX Research + AI Conversation Design

Female walking across the street with a little dog on leash. Photo by Lala Azizli on Unsplash with overlay for chatbot conversation
Female walking across the street with a little dog on leash. Photo by Lala Azizli on Unsplash with overlay for chatbot conversation
Female walking across the street with a little dog on leash. Photo by Lala Azizli on Unsplash with overlay for chatbot conversation

Chattie Chatbot: A Behavior-First 24/7 Student Assistant Conversation Experience

Chattie: A Behavior First Student Assistant Chatbot Conversation Experience

Chattie Chatbot: A Behavior-First 24/7 Student Assistant Conversation Experience

Impact:

Impact:

  • 5/5 User Satisfaction

  • Above average conversation Length

  • 5/5 User Satisfaction

  • Above average conversation Length

Project Details ->

Project Details ->

Whidbey Ren Faire | 2025

Responsive Website Redesign | Usability Testing

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Impact:

  • Double ticket sales

  • 0 to 900

  • 0 to 900

Coming Soon

Whidbey Ren Faire | 2025

Responsive Website Redesign | Usability Testing

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Impact:

  • Double ticket sales

  • 0 to 900

  • 0 to 900

Coming Soon

Whidbey Ren Faire | 2025

Responsive Website Redesign | Usability Testing

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Impact:

  • Double ticket sales

Coming Soon

Nonprofit Internal Dashboard | 2025

B2B + Service Design + Responsive

B2C + Mobile + Content

Nonprofit dashboard previewed on laptop while playing with dachshund dog
Nonprofit dashboard previewed on laptop while playing with dachshund dog
Nonprofit dashboard previewed on laptop while playing with dachshund dog

Designing an Internal Dashboard with an 80% Faster Task Completion.

93% Usability Score, 80% Faster Task Completion: Redesigning for Scale

Designing an Internal Dashboard with an 80% Faster Task Completion.

Impact:

  • Led user research to design a custom operation solution for a decentralized team.

  • Streamlined volunteer tasks from 5 minutes to under 1 minute.

  • Designed for growth: AI-Ready Nonprofit Dashboard

Project Details ->

Project Details ->

No You Pick App | 2025

App Design | 2025

B2C + App Design + Visual Branding + Dev Handoff

B2C + Mobile + Content

Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen
Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen
Five screens preview including first screen cover app interface of No You Pick logo and login, restaurant card, cuisine filters, menu and map directions screen

Reducing Decision Fatigue: A Restaurant Selection App Users Want to Use Again (60% “Spin Again” Rate)

Mobile App with a 60% “Spin Again” Rate

Reducing Decision Fatigue: A Restaurant Selection App Users Want to Use Again (60% “Spin Again” Rate)

Impact:

  • Cutting group decision time from 20 minutes to under 3 minutes!

  • Streamlining Restaurant Choices with 88% User Excitement Score

  • Refined button labeling and navigation hierarchy to improve click-through behavior, based on qualitative feedback and heatmap analysis.

Project Details ->

Project Details ->

Things I love to do

Designing for trust and growth

Designing for trust and growth

UX Design

UX Design

UX Audit | Competitor Analysis | Systems Thinking | UX Research | Behavioral Design | Information Architecture | Wireframes

UI Design

UI Design

Design Systems | Accessibility | Visual Design | Prototyping | User Testing

Content Strategy

Content Strategy

Brand positioning | Tone of Voice Knowledge Base | Target audience | Creative Direction | AI Branding Agent

Let's Build Together!

I thrive among collaborative teams dedicated to curiosity, backed by data and committed to end user advocacy.

I thrive among collaborative teams dedicated to curiosity, backed by data and committed to end user advocacy.

Available For Work

Projects

Resume

About

Work with Me

Contact

Linkedin

briannajmaurer@gmail.com

© 2025 Brianna Maurer

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© 2025 Brianna Maurer.

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Projects

Resume

About

Contact

Linkedin

briannajmaurer@gmail.com

© 2025 Brianna Maurer